Melville Horowitz.
Melville Horowitz was a Melmacian journalist.
Horowitz interrupted the broadcast of Wide World of Worms to provide a Meltag "appliance alert" public service announcement. (ATAS: "Family Feud")
Some time later, he reported on the harmful effects of feeding artificial mayonnaise to slugs. (ATAS: "The Slugs of Wrath")